I’ve started an ongoing test series called INSERT BRAND HERE.

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It’s essentially a sandbox where I build fully digital campaign concepts as if they were real client briefs.

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Each project follows the same process a commercial job would take :

concept,
iterations,
developing locations + model types, building environments + digital characters,

product placenent,

refining the look,

and finishing with both stills and short cinematic sequences.

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Most of this kind of test work usually lives quietly on a hard drive until the “low disk space” warning arrives.

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…so, I’m sharing it instead.