JONATHAN TAIT
Digital Director
Multi - disciplinary
Artist
I started studying sound engineering that moved into the edit, and eventually found the lens.
For more than fifteen years I’ve worked with moving images, in play as well as in commercial work, often discovering that the most interesting moments arrive through accident rather than intention.
My work once lived in physical cards and drives, now inside systems.
I work primarily with generative workflows, using tools like ComfyUI, Unreal Engine, Blender, and cloud-based models to create pieces that feel grounded, almost normal, even though they are entirely synthetic.
The process has shifted from capturing reality to curating it, sometimes building a short film that never touched a physical set, or discovering a character that began as inference.
But the fundamentals remain the same: light, composition, and intent.
When the pixels become too loud, I return to the tactile, painting, sculpting, folded paper, and poured resin. Physical work that grounds the digital and reminds me how materials, light, and texture behave in the real world.
Across both mediums, the thread remains the same: atmosphere.
A quiet curiosity about where perception begins to dissolve into reality.
