Brief
Develop a playful food-commercial concept that feels polished, appetite-led, and emotionally open rather than overly stylised.
Frozen Yoghurt pushes the INSERT BRAND HERE sandbox toward softness and approachability, giving the portfolio a food-led chapter that still feels visually composed.
Develop a playful food-commercial concept that feels polished, appetite-led, and emotionally open rather than overly stylised.
The same underlying INSERT BRAND HERE framework is used here: concept, iteration, worldbuilding, product integration, and finishing, but the execution leans toward brightness, softness, and a more playful persuasive rhythm.
A warmer, more inviting commercial study that broadens the portfolio’s tone without sacrificing compositional control.
In this project, the aim was to build a warmer, more playful food-commercial world without losing the compositional control of the wider portfolio.
In this project, the visual language is built around brightness, softness, and a more inviting persuasive rhythm. The polish comes through charm, clarity, and appetite-led imagery rather than severity.
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Carrol Boyes