Food / playful brand

I/B/H Frozen Yoghurt

A lighter, more playful INSERT BRAND HERE concept built around warmth, appetite, and consumer-friendly tone.

Where some of the portfolio leans sculptural or moody, this page opens the emotional range with something brighter, friendlier, and more overtly accessible.

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Overview

Project at a glance

Frozen Yoghurt pushes the INSERT BRAND HERE sandbox toward softness and approachability, giving the portfolio a food-led chapter that still feels visually composed.

Role

Concept creation, brand-world visual direction, environment development, and campaign image exploration within a self-initiated series.

Brief

Develop a playful food-commercial concept that feels polished, appetite-led, and emotionally open rather than overly stylised.

Outcome

A warmer, more inviting commercial study that broadens the portfolio’s tone without sacrificing compositional control.

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Case-study overview

Project notes

Project intent

In this project, the aim was to build a warmer, more playful food-commercial world without losing the compositional control of the wider portfolio.

Production approach

The same underlying INSERT BRAND HERE framework is used here—concept, iteration, worldbuilding, product integration, and finishing—but the execution leans toward brightness, softness, and a more playful persuasive rhythm.

Visual language

In this project, the visual language is built around brightness, softness, and a more inviting persuasive rhythm. The polish comes through charm, clarity, and appetite-led imagery rather than severity.

Outcome

The result is a lighter commercial chapter within the INSERT BRAND HERE series, framed here through the specific tone, colour, and appetite cues visible in the work itself.