A short cinematic study of longing, memory, and the tension of something almost remembered.
Campaign-led visual development for Jeep Apparel South Africa, built around grit, utility, and outdoor brand energy.
A Mother’s Day campaign for Invisi Merino built through a compressed AI-assisted production workflow.
A self-initiated menswear concept from the INSERT BRAND HERE sandbox, built with the posture of a real commercial brief.
A consumer-facing launch concept from the INSERT BRAND HERE series, shaped around speed, appetite, and punchier brand energy.
A lighter, more playful INSERT BRAND HERE concept built around warmth, appetite, and consumer-friendly tone.
A premium object-led campaign world built around sculptural tableware, ritual, and digitally extended product storytelling.
Ongoing visual development for a golf training product, built around clarity, movement, and product understanding.
A generative music video built with German composer Benjamin Richter, where the visual world evolved alongside the tools themselves.
From moving image and post-production into generative systems and physical making, Jonathan Tait’s practice is centred on building images that feel grounded, atmospheric, and believable.
The work moves between cinematic image-making, generative workflows, and tactile experimentation while staying anchored to light, composition, and authored feeling.
Open full bio pageIf you’d like to talk about campaign visuals, cinematic AI film, generative worldbuilding, or hybrid creative direction, get in touch directly.
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